Even though, DCHFC was the sole Co-operative Housing Financial Institution in Delhi for a long time, it never took a passive attitude in its outlook. Instead, it has been DCHFC's endeavour to remain abreast about needs of the end consumers and feel concerned for investor's money. To this end DCHFC has pursued an innovative, preemptive and sometimes aggressive policy.

Introduction of new products, initial swapping, customer oriented concession and provisions are some of the moves that have earned goodwill of loanees and helped DCHFC maintain its leading status in the Housing Finance Industry in Delhi.